Factory 24/29 Richards Road, Hoppers Crossing
We hear a lot from business and technology pundits that design is becoming an increasingly important factor in the success of companies, but does that sentiment trickle down to the people actually running small businesses and deciding how much emphasis to place on design work? To find out, 99designs polled 1,500 small business owners, start-ups, entrepreneurs and design decision-makers on graphic design and its importance to their business.
The results sent a clear message: small businesses really do care about design, and expect it to become increasingly important to their success in the years ahead.
80% of small business owners consider the design of their logos, websites, marketing materials and other branding tools either “very important” or “important” to the success of their companies. Just 3% indicated design is “not important.”
67% expect graphic design to play an increasingly significant role in business success over the next five years.
78% of survey respondents anticipate their companies will spend the same or more on graphic design work in the next year. Only 21% plan to spend less.
65% of small business owners said they would pay up to $500 for a new custom logo; 20% indicated they would pay as much as $1,000; and 15% indicated they would spend more than $1,000.
Fifty-seven percent of respondents associate the colour blue with success; the second most cited colour is green (35%) followed by white (32%), black (29%) and red (21%). Purple was the colour male respondents least often associate with success, while women were least likely to select orange.Source: 99 Designs